Heavenly Jerky is a ready-to-eat beef jerky recipe with a range of 12+ flavors. The product is a healthy snack that is high in protein and low in fat which makes it the ideal beef jerky recipe. Heavenly Foods, the company behind Heavenly Jerky, decided for the first time to start offering free samples to increase brand reach and attract new customers.
Although they had a marketing plan ready, they needed a simple and a high-converting landing page design that would help them to start their promotional campaign. For this, SkyQuest Interactive was contacted and hired to solve the challenge.
As the Heavenly Jerky team was already using WordPress as the CMS for their website, it helped us to save time and jump directly to the design phase.
First, we drew a few mockups for both the main landing page and the checkout page along with the exit-intent popup design. When the ideas were approved, we moved on to actually designing the visual layout and optimizing them to meet the requirements.
The final landing page design was minimalist and displayed clear images of each beef jerky recipe and product as per the client requirements.
Code files were 99.9% optimized and the landing pages passed the mobile-responsive test and the GTMetrix performance tests with an overall A score.
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